Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model

Title: Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model
Authors: Hoang, Thu Huong
Dam, Dong Xuan
Nguyen, Thi Thuy Trang
Keywords: VNU Journal of Science;Economics and Business
Issue Date: 2015
Publisher: ĐHKT
Abstract: Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty.
URI: http://repository.vnu.edu.vn/handle/VNU_123/13950
Appears in Collections:Bài đăng tạp chí (LIC)

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