A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage

Title: A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage
Authors: Dickerson, David
F. Pore, William
Keywords: VNU Journal of Science;Economics and Business
Issue Date: 2015
Publisher: ĐHKT
Abstract: This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framework put forth here call for the application of a new crosscultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies.
URI: http://repository.vnu.edu.vn/handle/VNU_123/13945
Appears in Collections:Bài đăng tạp chí (LIC)

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