Title: Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model Authors: Hoang, Thu Huong Dam, Dong Xuan Nguyen, Thi Thuy Trang Keywords: VNU Journal of Science;Economics and Business Issue Date: 2015 Publisher: ĐHKT Abstract: Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. URI: http://repository.vnu.edu.vn/handle/VNU_123/13950 Appears in Collections: Bài đăng tạp chí (LIC)
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