A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage
Title: | A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage |
Authors: | Dickerson, David F. Pore, William |
Keywords: | VNU Journal of Science;Economics and Business |
Issue Date: | 2015 |
Publisher: | ĐHKT |
Abstract: | This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framework put forth here call for the application of a new crosscultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies. |
URI: | http://repository.vnu.edu.vn/handle/VNU_123/13945 |
Appears in Collections: | Bài đăng tạp chí (LIC) |
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